Sales

Basic Policy for Sales and Marketing

Mindset: Integrity

  • We think and act from a patient perspective.
  • We endeavor to ensure the correct use of pharmaceutical drugs.
  • Whatever we do, we do in all sincerity.
Mindset: Integrity

In 2019, the Japanese pharmaceutical industry adopted the Guidelines on Ethical Drug Detailing Activities. To win and maintain society’s trust, all Nippon Shinyaku personnel work in conformity with the Guidelines and always with integrity.

Action: Contribution

  • We provide necessary and accurate information, always accompanying and listening to patients and their families.
  • We endeavor to inform and enlighten the general public on the subject of rare diseases.
  • We actively participate in the formation of healthcare provider alliances in ways most suited to respective local needs and characteristics.
Action: Contribution

We always think and act toward our primary goal of contributing to patients’ health and wellbeing. To this end, we provide healthcare professionals with accurate information on our drugs to ensure their correct use.

Goals: Satisfaction & Smiles

  • We try to put a smiling face on patients and their families.
  • As their partners, we try to put a smiling face on healthcare professionals.
  • We strive to contribute to enhancing people’s health and quality of life.
Goals: Satisfaction & Smiles

We act to bring satisfaction and smiles to patients and their families so as to realize Nippon Shinyaku’s Business Philosophy, “Helping people lead healthier, happier lives.”